Air Jordan 3 Retro 'Black Cement' Sneaker (2024)
Air Jordan 3 Retro 'Black Cement' Sneaker (2024)
Air Jordan 3 Retro 'Black Cement' (2024) — The Shoe That Changed Everything, Again
The Air Jordan 3 Retro 'Black Cement' makes its legendary return in 2024, and its status as one of the most important sneakers ever created has never been more undeniable. First released in 1988, the 'Black Cement' colorway didn't just debut a shoe — it introduced a design philosophy. Tinker Hatfield's groundbreaking construction, the first visible Air unit, the iconic elephant print, the Jumpman logo making its very first appearance on a Jordan shoe — the AJ3 'Black Cement' is the moment Jordan Brand became Jordan Brand. Decades later, it still sets the standard. This 2024 re-release is your opportunity to own a piece of that history.
Key Features
- Black Tumbled Leather Upper: Premium black tumbled leather delivers the rich, textured finish that has defined the 'Black Cement' colorway since 1988 — deep, durable, and unmistakably Jordan
- Iconic Elephant Print Overlays: The signature cement-grey elephant print wraps the forefoot toe cap and heel counter — the most recognizable texture in Jordan Brand history, rendered in its original and most compelling context
- Jumpman Logo on Tongue & Heel: The iconic Jumpman silhouette graces both the tongue and heel — a branding detail that made its very first appearance on the Air Jordan 3 in 1988 and has been synonymous with excellence ever since
- Classic Nike Air Heel Tab Branding: Original 'Nike Air' branding on the heel tab — a heritage-authentic detail that honors the shoe's 1988 roots and the era when Nike Air was the pinnacle of performance footwear
- Visible Air-Sole Heel Unit: The revolutionary visible Air cushioning that Tinker Hatfield pioneered specifically for the Jordan 3 — the design innovation that convinced Michael Jordan to remain with Nike and changed the trajectory of both the athlete and the brand forever
- Foam Midsole: Lightweight foam midsole for additional cushioning and a clean, classic profile
- Mid-Top Silhouette: The timeless AJ3 mid-top cut — the balanced proportions and confident profile that set the template for an entire era of basketball footwear design
Product Details
- Colorway: Black / Cement Grey / Fire Red
- Silhouette: Air Jordan 3 Retro
- Original Release: 1988
- This Release: 2024 Retro
- Brand: Jordan Brand / Nike
- Condition: Brand New — 100% Authentic
- Fit: True to Size
The 'Black Cement' is not just a colorway. It is the colorway — the one that started the conversation, defined the culture, and continues to set the bar more than three decades later. Don't miss your chance to own the 2024 edition.